Topshop

Project

MSoA - 2nd Year

University

Year

2018

All The Small Things - A Christmas campaign designed for Topshop’s brief, set for MSoA students.

Topshop Campaign

A Christmas campaign designed for Topshop’s brief, set for MSoA students. I was pleased to get shortlisted for an internship in their London office.

All the Small Things - abstracts the usual connections we all love and associate with Christmas, by creating a symbolic identity that breathes life into the familiar, while producing a unique and upbeat aesthetic. 

The colour scheme, encapsulates the vibrancy and excitement of Christmas, yet offers a distinctive, unobvious and fresh feel. The typography, emits a funky, stylish and fun attitude.

The design places an importance on the physical process involved at Christmas, adding analogue depth to the digital iconography, and more importantly, meaning to the overall concept.

This dynamic visual identity, has the ability to adapt, working equally well within small or large scale applications.

Everyone wants to take a sneak peek at Christmas, so let’s embrace the spirit of this and celebrate All the Small Things, which make this festive period, so special.

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