MSoA 1st - 3rd Year
2017 - 20
Insight into my creative process and experimentation.
I try to keep an open mind when approaching any design brief. I tend to steer away from my initial thoughts, as they're usually too literal to be the desired standard I want.
Analogue vs digital?
I find creating hybrid methods, utilising both to be the most beneficial. If you get stuck in certain methods, you run the risk of producing similar work.
Although I initially felt against the idea of documenting research and development, in a digital format due to Covid-19. I have grown to like the idea, as I can keep up to date, in real time. Rather than waiting to print specifics things out then stick into a book.
Moving forward, I'll use physical ads for sketching and digital for documenting the entire process.