MSoA - 3rd Year
Brand Opus - Produce a drink with a benefit for the consumer.
Nature First Brew Co.
I have designed a set of premium craft ales, with the aim to help save endangered species. Offering a fresh new way to donate and help vulnerable animals.
Firstly, 50% of profit is donated to organisations and charities aimed at saving animals close to extinction.
Secondly, I have added fun ingredients to each drink, which represent an aspect of the animal. This helps bring us closer with every sip and remind us why these creatures are so unique and wonderful. The added ingredients offer a benefit to the consumer, which hopefully spreads awareness, as it's completely unique to the craft ale market.
The campaign looks to expand using merchandise, socials and short runs of new drinks.